News

#GofromFood2Strength CUPNOODLES MUSEUM Hong Kong Turns into a Cheering Arena During Asian Games

2023/09/22

The much-anticipated 19th Asian Games Hangzhou is going to start on 23 September. Nissin Foods (Hong Kong) is delighted to be the Food Partner of Hong Kong, China Delegation to the 19th

Asian Games Hangzhou, as it gives full support to the athletes in bringing honour to our city! To commemorate this special occasion, Creative Director of CUPNOODLES MUSEUM Hong Kong (the Museum) Ching Chai and Cup Noodles are working together, with a common aim to Go from Food to Strength and Support Hong Kong athletes. During the Asian Games and the Asian Para Games from 22 September to 29 October, the Museum will be transformed into a cheering arena. Limited edition of Asian Games photo spots will be set up, and Ching Chai and Cup Noodles will also make surprise appearance at the Museum and take pictures with visitors. Catch the moment to pay a visit to the Museum!


The most striking spot at the Museum is the medal podium backdrop. Pick up the props such as a fencing sword or a racket, and pose as fencing and badminton representatives for Hong Kong, or take

a picture with the cardboard cut-out of Ching Chai and Ching Mui in sporty outfits to cheer for the Hong Kong athletes from 22 September to 29 October.


To liven up the atmosphere for Asian Games, come to meet Ching Chai and Cup Noodles and take pictures together in a cool sporty pose from 2 – 5pm on 30 September, 7, 14, and 21 October. This is definitely a unique experience for all the enthusiastic sports fans.


So how do we show our support towards Hong Kong athletes? Simply post the photos on social media and let them know their dedication and hardwork are appreciated, and that we do care about their success! What’s more, redeem unique souvenirs when you upload your pictures online! From 23 September to 29 October, upload your pictures to Facebook and hashtag #CUPNOODLESMUSEUMHK to redeem a Nissin ballpoint pen. Bring these limited edition gifts home to make the sporting occasion even more memorable!

*Gifts are available while stocks last.


Join the three signature workshops while you are in the Museum cheering for the athletes, and immerse yourself in the Nissin food fantasy to invigorate curiosity and creativity! Create your bespoke cupnoodles at My CUPNOODLES Factory, and prepare your special Demae Iccho from scratch by kneading the dough at Demae Iccho Factory. You may also explore the development of a new product, its origin and the production process in the Hong Kong exclusive My Granola Factory. Save the date to the Museum and lift up the spirit for Hong Kong athletes.